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About AvantChic » About Emilia Valentina

Emilia Valentina Delena was born in Cleveland, Ohio to an American mother and an Italian father. Her parents had originally planned on naming her Emilia Cristina, but since her birthday came Valentine’s day, her father said, “Let’s call her Emilia Valentina.  That would be a good name for a fashion designer.”

Call it genetics, destiny or self-fulling prophecy, but her father, being an industrial designer, and her mother, a seamstress, had unintentionally but inevitably created just that: Emilia Valentina the fashion designer.

Emilia’s love for clothing became evident at a very, very young age. While her friends played with toys, Emilia played with her outfits.

She has lived between the United States and Italy at different times in her life. At the age of 8, she was exposed to an extraordinarily beautiful life.  Her family was transferred from the United States to Italy via her father’s occupation. During their stay there, they lived in a medieval castle called, “Castel Vecchio”. It was situated in a town in the hills of Turin called “Moncalieri,” which overlooked the city. There, she learned to speak Italian fluently and became heavily influenced by the Italian culture which helped to deepen her appreciation for food and fashion, – two of Emilia’s great passions.

Her bi-cultural upbringing has molded her as a designer. She learned to appreciate people’s diverse lifestyles, tastes, and habits, which proved to be helpful in her career. After graduating from the, “Istituto Europeo di Design” in Italy, she returned to the U.S. in the Detroit area to be closer to her family.  There, she landed her first design job at Pelle Pelle.  Although men’s urban fashion was far from anything she had ever imagined designing, after only a few months of working at the company, she designed the #1 selling shirt in the history of the company.

A year later, during the downturn in the U.S. economy, Emilia found it difficult to find stability in her field, so she decided early on that she would do what was necessary to keep her career going.  And that she did. Her strong sense of ambition drove her to become involved in many different projects that took her many places throughout the world.

She soon began to see the results of her hard work when she started to receive national as well as international recognition.

In 2002, Emilia Valentina gave birth to her daughter Elena. Her pregnancy inspired her to design and digitize a line of children’s embroidery that later won a national award from Tacony Software Corporation.

Some of the most notable attention for her women’s fashion designs came multiple articles in WWD, a four page spread in a Peruvian magazine, “Bellezza e Stilo,” featured by Chrysler Automotive Group in several international publications (for a line of couture garments that she had designed for their fashion show at the International Auto Show), among many other nationally publicized articles.

Her intimate knowledge of fashion design and garment manufacturing gave her the opportunity to became involved in international business as a production consultant representing two Peruvian manufacturers to the most prominent fashion houses in Italy.

Emilia Valentina, having an entrepreneurial spirit and a love for fashion, had sensed an opportunity in the U.S. market. While in Europe high fashion hosiery has been a part of the main fashion culture for years, in the United States, its exposure in the fashion scene was limited and its availability to the consumer came at a high price. In 2010, Emilia Valentina and 3 other business partners formed the company, “Code & West International and in 2011, they began to import and brand hosiery from Italy and launched the e-commerce website, www.avantchic.com which is a home base for the hosiery and promotes other fashion and lifestyle products. Emilia Valentina, who is the driving force behind the AvantChic lifestyle brand, is always on the lookout for new products that will appeal to the smart, fashion forward, cosmopolitan “AvantChic” woman of today.


by Lians Jadan LM STUDIOS



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